North Barbers
An established barbershop with a loyal following needed a website that felt as current and confident as the newer shops opening nearby, without losing the warmth that keeps regulars coming back.
Sharp looks, no wait.
Modern cuts and classic grooming, booked in seconds.
Book AppointmentIndustry
Grooming
Project Type
Brand website with booking integration
Services
Branding, Web Design, Development
Timeline
3 weeks
Platform
Next.js, deployed on Vercel
Status
Live
Business Overview
Build a brand customers want to book with, and make that booking take seconds, not phone tag.
The Challenge
The brand looked dated next to newer barbershops opening nearby.
Our Approach
Why we designed it this way
Brand Positioning
An editorial, magazine-style layout signals craft and confidence, setting the shop apart from generic barber templates.
User Experience
Browsing cuts, meeting the team, and booking all happen without the journey ever feeling like filling in a form.
Booking Journey
Booking sits one tap away on every screen, so the decision to visit never has time to cool off.
Visual Hierarchy
Large type and confident spacing let the brand's personality carry the page, rather than crowding it with detail.
Mobile-First Thinking
The booking flow was designed to feel just as fast on a phone as walking up to the counter.
Trust Signals
Real service names and clear pricing make the shop feel transparent and established, not brand new.
Design Details
The craft behind the surface
Typography
Confident, oversized headlines borrow from print magazines to give the brand a grown-up, editorial feel.
Colour Palette
A warm cream and near-black pairing feels tactile and premium, avoiding the cold grey of typical templates.
Spacing
Wide margins and generous line-height let the typography breathe, rather than compress everything into view.
Layout System
Alternating text-and-visual blocks keep a long page feeling like a story, not a scroll.
Component Consistency
The same pill-shaped buttons and rounded cards appear throughout, so booking always feels familiar.
Animation Philosophy
Subtle fades on scroll add polish without ever slowing the page down.
Image Treatment
Warm, gradient-toned visuals stand in for photography while still feeling considered, not placeholder.
Responsive Experience
Designed mobile-first
The booking flow was built to feel just as fast on a phone as it is walking up to the counter.
Sharp looks, no wait.
Modern cuts and classic grooming, booked in seconds.
Book AppointmentBook an Appointment
Performance & SEO Considerations
Built to be found, built to be fast
Static generation and lightweight assets keep the site fast by default. Content is structured so search engines can clearly understand services, location, and booking options.
Fast Load Times
SEO Foundations
Mobile Optimised
Technologies Used
Project Gallery
A closer look
Our Process
How this project came together
Research
Understanding the business, audience, and goals first.
Wireframes
Mapping structure and user flow before any visual design.
Design
Crafting the look, feel, and interactions around the brand.
Development
Building the site to be fast, responsive, and reliable.
Testing
Checking every page, device, and interaction before launch.
Launch
Going live, then staying on to support what comes next.
The Outcome
What the finished site achieves
Gives North Barbers a brand presence that matches the experience in the chair.
Makes booking feel as fast online as it is in person.
Positions the shop as established and confident, not another new opening.
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